Increasing retail revenues and consumer loyalty

with in-store design and furniture features

Retail sector solutions

The escalating growth of e-commerce has presented huge challenges for the traditional bricks and mortar retail channel. In fact, it has never been more important to provide a welcoming, efficient and ambient shopping experience for consumers that could so easily be swayed elsewhere.
We specialise in helping high street shops entice customers into their stores, and we introduce clever design features that encourage them to stay longer and spend more, once they’ve stepped inside. We work with small independent outlets and convenience stores too, to make the best possible use of every square metre of retail space. And we’re comfortable supporting franchises and retail chains with in-store optimisation in accordance with brand guidelines.
So, could we be the partner you’ve been looking for?


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In cleverly-designed retail spaces, furniture can in fact provide the perfect finishing touch. That’s why we supply an extensive range of relaxed changing room seating, storage units, till points, customer service desk, tables and chairs, to name just a few products within our suite.
But we don’t ever turn up to a client’s site with a retail furniture catalogue. Instead we’ll audit your space, digest your brief and consider your budget, before responding with some no obligation furniture recommendations and illustrations tailored to your needs. And if you want something bespoke, our specialist craftsmen can manufacture that too!

Interior Fit Out

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If you suspect you’re not making best use of your retail environment, you’ve recently moved into a new retail unit, or you need to inject a new lease of life into a tired and uninspiring space, we can help. We consider everything – lighting, signage, décor, in-store layout, flooring, back-office facilities, kitchenettes, restrooms and more – to ensure we optimise every square metre.
Such clever considerations help improve the shopping experience for customers, drive sales, reduce shoplifting and boost staff morale – objectives that should be on every retail manager’s agenda in an often competitive sector.

Building refurbishment

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A tired or unkempt retail space is likely to dampen the shopping experience for customers and may even deter them from returning. So ask yourself, could this be affecting your turnover? And could your environment benefit from a little spruce up, or a complete renovation?
Our multi-disciplined tradesmen complement the work of our fit out team perfectly, providing refurbishment expertise for small areas or entire premises. So if you need some plastering, light demolition, decorating or any other refurb service, it makes sense to utilise the skill of a turnkey solutions provider.


Our Approach

If you’ve worked with furniture, fit out and building refurbishment specialists before, you may have an idea how projects unfold. But we believe our approach to transforming spaces is a little different.
So, to learn more about how we work, or to do some background research if this is the first project you’ll be overseeing, why not take a look at our simple infographic?

Learn how we approach each leisure contract…


Our Delivery

Whether you’re looking for a full store refurbishment, a one-off shop fit out project, or a bespoke furniture installation, we’ll draw on our extensive sector experience to fulfil your needs and meet your budget requirements.
We’ll also work outside of ordinary retail hours to ensure minimum disruption to customers and therefore your bottom line – we’re used to adhering to meticulously planned schedules so your retail space will be transformed as quickly as possible. And if we need to be on site when staff and consumers are present, our ISO9001-accredited team will work with utmost consideration for their safety.
With Fraser Projects your job – and your investment – is in safe hands.


Feature Project: Dental surgeries come to life in Sainsbury’s stores

With numerous dental surgeries over-subscribed throughout the country, the creation of dental practice within new-build supermarkets are a fantastic idea. But what multi-disciplined expertise is required to bring such facilities to life?

Learn how we tackled this project…


Once again Ryan and his team approached this job with utmost professionalism, delivering a high quality yet cost effective finish on a project they were introduced to at an extremely late stage.

Ian Clyne
Cost Manager for Longcross


Clients We Have Worked With



With decades of multi-disciplined experience, the Redefined Group specialises in providing, furniture, interiors & supplies to commercial, retail, leisure and education clients throughout the UK. We pride ourselves on transforming spaces, whatever the budget, because first impressions really matter.