Project background

Following the opening of a successful Italian wine café in Manchester, family-run Sicilian business – Veeno – looked to Leeds for its next venture.

The brief

The perfect location was found in the shape of a disused 50sqm hair salon in the city centre. But the space required a complete transformation if it was to fulfil Veeno’s ambition.
An interior fit out specialist was therefore sought to bring the vision to life. Whilst the aim was to replicate the look and feel of the Manchester venue, an additional twist was required to ensure the Leeds wine café had an identity of its own.

In stepped Fraser Projects…

With vast experience in the retail and leisure sectors, Fraser Projects’ 16-strong team provided a turn-key solution including space planning, design, electrical services, plastering, flooring, decorating, installation of a bar, mezzanine and kitchen area, plus the supply of bespoke furniture.
With only three weeks to turn the project around, the committed team worked through the night on occasions, to ensure the exclusive opening night could run as planned.

And now..?

Now one of Leeds’ hottest new venues, Veeno Leeds is a small, relaxing and intimate bar with a difference. Customers can select their drink of choice leaning against the solid dark oak bar top, whilst wine glasses hang from the beautifully lit bulk head above. Specially-made high tables and stools offer seating at the front of the bar, or people can stand amongst the Caruso family’s vineyard barrels, which have been installed to offer alternative tables.
A rustic pallet-effect façade frames the bar, with the theme continuing on the mezzanine floor in the form of cosy seating, with more low-level barrel tables. Clever ceiling lighting draws attention to the glass balustrade and feature wallpaper, which illustrates the family vineyard from which the bar’s wine is produced. With awards, wines, and Caruso crates on display throughout, Fraser Projects has successfully created the authentic surroundings that Veeno desired, giving a true reflection of the real Italian wine café experience.
Behind the scenes, the team has also created a food and drink preparation area, wine chiller, concealed fridge, storage and WCs.

We undertook extensive research in order to bring an authentic Italian leisure experience to the people of Leeds. We knew the business model we’d developed in Manchester could work here, but we required the support of a professional, high quality interior fit out specialist to bring our next venture to life.
The space on Duncan Street has been completely transformed, and we are delighted with what we have achieved. We’ve received nothing but positive feedback, and Fraser Projects deserve great praise for the part they have played.
The level of service delivered by the team was exemplary – they showed great skill and commitment to our goal, despite tight timescales, and accommodated our needs as the project unfolded.
But seeing is believing, as they say, so why not pop in for a glass of our home grown vino to see the outcome for yourselves?

Nino Caruso, joint founder of Veeno Italian Wine Café

To speak to Fraser Projects about the interior fit out services provided for Veeno Italian Wine Café call 0113 869 0080 or email


Clients We Have Worked With



With decades of multi-disciplined experience, the Redefined Group specialises in providing, furniture, interiors & supplies to commercial, retail, leisure and education clients throughout the UK. We pride ourselves on transforming spaces, whatever the budget, because first impressions really matter.